Mercedes-Benz Philippines is celebrating the brand’s 140th anniversary with the launch of its Welcome Home Campaign, a nationwide initiative that combines anniversary ownership offers, customer activities, and exclusive collectibles while paying tribute to the enduring connection between Mercedes-Benz and Filipino motorists.
The campaign commemorates 140 years since the invention of the automobile while highlighting the local legacy of “Chedeng,” the affectionate nickname many Filipinos have long associated with Mercedes-Benz.
Celebrating a Legacy of Innovation
Since the introduction of the Benz Patent-Motorwagen in 1886, Mercedes-Benz has played a significant role in the development of the modern automobile, introducing technologies that have influenced vehicle safety, comfort, performance, and luxury.
As part of the anniversary celebration, Mercedes-Benz Philippines is inviting both long-time owners and first-time customers to experience the brand through a series of special promotions and events that recognize its engineering heritage while looking toward the future of mobility.
Limited-Edition Anniversary Collectible
Customers who purchase a brand-new Mercedes-Benz vehicle during the campaign period will receive an exclusive 1886 Benz Patent-Motorwagen Replica. The limited-edition collectible commemorates the vehicle widely regarded as the world’s first automobile and pays tribute to the brand’s 140-year history of automotive innovation.
Anniversary Ownership Offers
Mercedes-Benz Philippines is also introducing anniversary ownership packages designed to make vehicle ownership more accessible.
The campaign includes down payment offers starting at PHP140,000, along with special discounts on selected Mercedes-Benz models.
These limited-time offers allow customers to experience Mercedes-Benz craftsmanship, advanced technologies, and performance while participating in the brand’s anniversary celebration. Interested buyers may visit authorized dealerships nationwide to explore available models and financing options.
Enhanced Ownership Experience
Beyond vehicle purchases, Mercedes-Benz Philippines says it will introduce special after-sales initiatives during the anniversary campaign to recognize its customers’ continued support.
Additional details about these customer rewards and ownership programs will be announced as the campaign progresses.
Bringing the Celebration Nationwide
As part of the Welcome Home Campaign, Mercedes-Benz Philippines will hold roadshows in key locations across the country.
The activations will allow visitors to explore the latest Mercedes-Benz models, learn about the brand’s vehicle technologies, interact with product specialists, and take advantage of campaign-exclusive offers.
The roadshows are intended to bring the Mercedes-Benz ownership experience closer to customers while celebrating both the brand’s heritage and its future direction.
Sharing the Story of “Chedeng”
Mercedes-Benz Philippines is also encouraging owners and enthusiasts to participate in the #Chedeng digital campaign by sharing photos and personal stories featuring their Mercedes-Benz vehicles.
Participants who post their stories publicly, tag @mercedesbenzph, and use the hashtags #140YearsofInnovation and #Chedeng will have the opportunity to receive exclusive Mercedes-Benz merchandise and be featured on the company’s official social media channels.
The initiative highlights the long-standing relationship between Mercedes-Benz and generations of Filipino motorists, for whom “Chedeng” has become a familiar symbol of automotive heritage.
Experience Mercedes-Benz Firsthand
Customers interested in learning more about the Welcome Home Campaign can visit Mercedes-Benz showrooms in Greenhills, Alabang, and Cebu to explore the latest vehicle lineup, test drive selected models, and take advantage of anniversary promotions available during the campaign period.