Adidas Originals has recently opened a new flagship store in Song Wat, one of Bangkok's most vibrant neighbourhoods.
Rapidly emerging as a hub of creativity and inspiration, the historic community, nestled between bustling Yaowarat and the riverside, becomes a new destination for those passionate about fashion, street culture and contemporary lifestyle.
More than a retail space, the new flagship has been envisioned as a cultural destination that brings together people, fashion and the unique character of the local community.
Thoughtfully designed to honour the heritage of Song Wat while embracing a contemporary aesthetic, the building blends original architectural charm with modern design elements that embody the spirit of Adidas Originals.
The ground floor houses the brand's retail space, offering a curated selection of products and immersive brand experiences, while the upper floor is home to % Arabica, creating a new lifestyle destination where visitors can relax, connect and spend time within a vibrant community atmosphere fuelled by creativity and youthful energy.
The store also features a dedicated Maker Lab, inviting visitors to personalise and elevate their individual style, as well as a photobooth designed to capture memorable moments throughout their journey in Song Wat. A special Graphic Tee Collection created in collaboration with local artists will be available exclusively at the store.
To keep the space vibrant and continuously connected to the community, the store will host a year-round programme of cultural activities. Visitors can enjoy DJs every weekend from 4pm to 6pm, alongside events inspired by the foundations of street culture, including a rap battle on July 14 and a B-Boy dance showcase on Aug 5.
Additional collaborations with creators, artists and local communities will continue to roll out throughout the campaign. Adidas Originals Songwat opens daily from 10am to 8pm.
Visit facebook.com/adidasTH.